ICYMI: We hosted a Zoom webinar in partnership with Rodeo CPG. During the event Rodeo’s content head, Adam Pollack, shared the keys to a scrappy (and successful!) retail sales strategy for early-stage CPG brands. Topics covered include:

  • How to do market research
  • How to reach out to buyers
  • What assets you’ll need to sell in retail (e.g. sell sheet, sales presentation, spec sheet, finished packaging, UPC codes)
  • High-level retail pricing
  • Demos

The perfect primer to what you will learn in the Rodeo CPG’s upcoming Jumpstart course (launching in August). Want in? Rodeo CPG is offering Foodboro members $300 off when they sign up (limited time only). Get more information here.

Miss the webinar? Watch it below!